| Week 1 [01.09-10.09] | Format | Module / Topic | Expert | |
|---|---|---|---|---|
| 1-3.09 | INTRO ACTIVITIES | |||
| 4-6.09 | INTRO TO WEB3 | |||
| Lecture | Web3 through the eyes of Mastercard. Strategic focus areas and the view of current trends | Mastercard, Oliver Silvey & Rajat Sakhuja | ||
| Lecture | Case study from AWS: Web3 cases in DeFi, DAO, NFT, GameFi, Decentralised social networks, and Meta verse from the go-to-market prospective. | AWS, Alexandre Matsuo | ||
| Lecture | Web3 mass adoption through crypto payments and tokenization: trends and best cases | TRON, David Uhryniak | ||
| Panel discussion | Round table on decentralisation | |||
| -What is a web3 startup? When the web3 technology is really needed? | ||||
| -Do investors care whether your startup is decentralised? | ||||
| -When to decentralise? How to achieve effective decentralisation? | AWS, Alexandre Matsuo | |||
| Yury Shlaganov, serial founder & VC | ||||
| Swaps.app, Geo | ||||
| Workshop | The advent of DAOs and how to design effective decentralised governance | XDAO, Polina Ptushkina | ||
| Lecture | Security features of Web3 | Mastercard, Myriam Ben Sayeh | ||
| 7-8.09 | BUILDING A TEAM FOR A WEB3 PROJECT | |||
| Workshop | How to pitch your team to VCs | |||
| -Team in the ā6 T conceptā or why money is given to PEOPLE | ||||
| -Team as an asset in your pitch deck | Gate.io, Nelson Lopez | |||
| Lecture + case study | Talent acquisition in web3: general practices and success stories | Elements Group AG, | ||
| Magic Square, Kristina Kuleshova | ||||
| Lecture | Web 3 team: in-house, outsourcing or outstaffing? Risks and advantages. | Redsteep, Vlad Burack | ||
| Case study | Ensuring an effective on- and off-boarding process in web3 | Gitcoin, Loie Taylor | ||
| AMA | Cross-cultural challenges in managing a web3 team | Magic Square, Kristina Kuleshova | ||
| Group work | Building HR frameworks and ensuring the āfit-to-needā | Gate.io, Nelson Lopez | ||
| Workshop | Performance review: best cases and practices | Gitcoin, Loie Taylor | ||
| Stand up\ round table | Choosing a co-founder | Gate.io, Nelson Lopez +ā¦ | ||
| Workshop | Conflict resolution for web3 teams | Gitcoin, Loie Taylor | ||
| People culture in web3: how to ensure best employee experience | ||||
| Panel discussion | -Optimal team composition | |||
| -The role of advisors for a web3 startup | ||||
| -How to approach your team education in web3 | Gate.io, Nelson Lopez | |||
| Elements Group AG, | ||||
| Magic Square, Kristina Kuleshova | ||||
| Gitcoin, Loie Taylor | ||||
| How to approach your team education in web3 | ||||
| The role of advisors | Gate.io, Nelson Lopez | |||
| 9-10.09 | WEEKEND | |||
| Week 2 [11.09-17.09] | Module / Topic | Expert | ||
| 11-13.09 | PRODUCT DEVELOPMENT IN WEB3 | |||
| Workshop | Market and competitor analysis in web3 | Redsteep, Vlad Burack | ||
| Lecture and case study | Platforms and network effects in web3 | Yury Shlaganov, serial founder & VC | ||
| Lecture | How to choose blockŃhain from the go-to-market? | Redsteep, Vladislav Simanov | ||
| Case study | How to make the most of your user data in web3 | DoubleCloud, Deepan Ignaatious | ||
| Stand-up | Tips from a serial founder: being a happy and healthy founder, closing a startup and much more | Yury Shlaganov, serial founder & VC | ||
| Lecture | Using zk proofs to identify users | Redsteep, Vladislav Simanov | ||
| Lecture | Executive environment | Redsteep, Vladislav Simanov | ||
| Workshop | How to establish a smooth product development process |
| ex-Azur, Max Grittsovich | | | | Workshop | How a startup can move forward with limited resources | ex-Azur, Max Grittsovich | | | | Workshop | Product strategies at different stages of your company | ex-Azur, Max Grittsovich | | | | Workshop | Defining key priorities in the quest of Product-Market Fit | ex-Azur, Max Grittsovich | | | | Workshop | How to approach MVP development and launch in the most effective and fast way | ex-Azur, Max Grittsovich | | | | Workshop | UX/UI in Web3 | Subsquid, Dmitry Zhelezov | | | | Panel discussion | -Developing product VS developing protocol -Why a web3 product should be decentralised? | Polygon, Dominik Schmid Crypto gaming pool, Artem Yury Shlaganov, serial founder & VC | | | 13-16.09 | | WEB3 MARKETING AND COMMUNITY | | | | | Lecture | Specifics of web3 marketing: differences from web 2 and the most effective traffic channels. The marketing agency perspective. | SalāAd, David Lolaev | | | | Case study | In-between web2 and web3 marketing. Case of Swaps.app | Swaps.app, Alexandr Aveshnikov | | | | Lecture | Global marketing in web3 from A to Z (including GTM) | SalāAd, David Lolaev | | | | Lecture + workshop | Building and growing communities in Web3 | Soyka agency, Ekaterina Kozyreva | | | | Lecture | Getting traction before the product launch | TGS, Konstantin Volgapov | | | | Lecture | Paid ads in the Web3 space | Slise.xyz, Oleksii Sidorov | | | | Case study | Role of Influencers in web 3: cases and best practices | TGS, Konstantin Volgapov | | | | Lecture | 5 free marketing channels that every founder knows but usually overlooks | TGS, Konstantin Volgapov | | | | Workshop | Building your G2M strategy | TGS, Konstantin Volgapov | | | | Case study | Leveraging blockchain for marketing purposes | Crypto gaming pool, Artem | | | | Lecture | Product marketing and token marketing | SalāAd, David Lolaev | | | | Lecture | How to build a good marketing team | TGS, Konstantin Volgapov | | | | Panel discussion | Discussion of web3 marketers | Yury Shlaganov, serial founder & VC TGS, Konstantin Volgapov SalāAd, David Lolaev | | | 17.09 | | WEEKEND | | | | Week 3 [18.09-24.09] | | Module / Topic | Expert | | | 18-19.09 | | BLOCKCHAINS & PROTOCOLS | | | | | Lecture | Characteristics and types of blockchains | Chainstack, Vasiliy Rudomanov | | | | Panel discussion | How to choose a blockchain for your web3 product: blockchain perspective and founderās perspective | Avalanche, Matthew Schmenk Polygon, Dominik Schmid ICP, Lomesh Datta | | | | AMA | Benefits of building on Avalanche | Avalanche, Matthew Schmenk | | | | Lecture | Principles of smart contract design and programming languages | QuillAudits, Preetam Rao | | | | Workshop | Building web3 protocols: principles, challenges, best practices | Eywa protocol | | | | Lecture | Benefits of building on TRON | TRON, David Uhryniak | | | | Lecture\ workshop | Consensus mechanisms for blockchains | TRON | | | | Lecture | Scaling solutions: optimistic and zero knowledge roll ups | Polygon, Dominik Schmid | | | | Panel discussion | Cross-chain, appchain, omnichain and how these technologies are forming the future of web3 | Avalanche, Matthew Schmenk ICP, Lomesh Datta Limechain, Ognyan Chikov dYdX, Doruk Ismen Chainstack, Vasiliy Rudomanov | | | | Lecture | The most important infrastructural elements to kick off a web3 project | Chainstack, Vasiliy Rudomanov | | | | Case study | Why and how to build an Appchain: the case of dYdX | dYdX, Doruk Ismen | | | | workshop | Foundry: from getting started to advanced usage. | Limechain | | | 20-22.09 | | ECONOMICS OF WEB3 PROJECTS | | | | | Case study | Building Web3 on Telegram with TON ā Exploring Telegram WebApps | TON, ĆmĆ¼r Cataltepe | | | | Lecture+AMA | Building a truly decentralised and autonomous DEX: the case of dYdX | dYdX, Doruk Ismen | | | | Workshop | Growing your startup using major CEX growth strategies | dYdX, Doruk Ismen | | | | Lecture+AMA | Building and growing a centralised exchange. The path to success of Bitci: fan tokens, appchain and launchpad. | Bitci, Sahin Ali Bayar | | | | Lecture | Typical mistakes a startup makes with its tokenomics | Ecogames, Konstantin Kalinin | | | | Workshop | Building tokenomics with a token utility canvas | Ecogames, Konstantin Kalinin | | | | Lecture | Token circulation and monetary policy | Ecogames, Konstantin Kalinin | | | | Lecture | Public round: IDO, IFO, IEO, ICO. Which to choose? | | | | | Debate | Air drops: pros and cons | SalāAd, David Lolaev Eywa protocol, Boris Povar | | | | Interactive lecture | DEX or CEX? | Bitci & dYdX | | | | Panel discussion | Liquidity and market-making. Why and what for do we need a good market maker? | Velvet Formula | | | | Case study | How to obtain and retain TVL: best cases and practices | Eywa protocol, Boris Povar | | | | AMA | Investment Opportunities for Startups on TON | TON, ĆmĆ¼r Cataltepe | | | | Stand-up | When token is a great asset and when it can jeopardise everything | | | | | Case study | Forming and managing Treasury: case of Sweatcoin. Web2ā3 transition from the token point of view: case of Sweat economy | Sweat economy (Sweatcoin), Nik Pletikos | | | | Panel discussion | What makes business-models in web 3 sustainable? | Ecogames, Konstantin Kalinin
Sweat economy (Sweatcoin), Nik Pletikos
Crypto gaming pool, Artem
SalāAd, David Lolaev | | | 23-24.09 | | WEEKEND | | | | Week 4 [25.09-02.10] | | Module / Topic | Expert | | | 25-27.09 | | LEGAL CONSIDERATIONS IN WEB3 | | | | | Lecture | Introduction into web3 compliance | Olga Efimenko, Chief Legal Executive, M&A | | | | AMA | Regulatory requirements for token issuance. Why youād better be very careful with SEC. | tx.legal, Ruslan Usmanov | | | | Lecture | Data privacy and security | Olga Efimenko, Chief Legal Executive, M&A | | | | Lecture | Tax considerations for a web3 business | Olga Efimenko, Chief Legal Executive, M&A | | | | Workshop | KYC, AML for a web3 startup | Olga Efimenko, Chief Legal Executive, M&A | | | | Lecture | IP rights in web3 | Olga Efimenko, Chief Legal Executive, M&A | | | | Case study | The case of Swaps.app from the legal side: choosing jurisdiction, ensuring favourable conditions, onboarding for partners and much more | Swaps.app, Linda Derkaca | | | | Workshop | How to curate a high performance mindset in the NextGen tech environment (26.09!) | Microsoft, Ramona Traber | | | | Lecture | The legal aspects of DAO | XDAO, Oleg Chunarev | | | | Lecture | DAO LLC as a new form of legal entity: opportunities and limitations | Doola, Arjun Mahadevan | | | | Case studies and Q&A | Choosing the appropriate jurisdiction: where and how to register your web3 company | Olga Efimenko, Chief Legal Executive, M&A | | | | Panel discussion | The future of web3 regulation: SECās crackdowns, MiCA and other recent news and tendencies. | Olga Efimenko, Chief Legal Executive, M&A Swaps.app, Linda Derkaca Doola XDAO | | | | Lecture | Deal structure (equity/tokens/both). SAFT or SAFE+token warrant. | tx.legal, Ruslan Usmanov | | | | Close AMA session | All the sincere answers you want to hear from your lawyer | Olga Efimenko, Chief Legal Executive, M&A | | | 28-30.09 | | FUNDRAISING IN WEB3 | | | | | Panel discussion | How do investors evaluate projects in 2023/2024? | Jets Capital, Danil Guydamakin BDC Consulting, Paul Moukhin | | | | Case study | Fundraising web2 vs Fundraising web3 | Subsquid, Dmitry Zhelezov | | | | Lecture | Successful fundraising in 21-22. And how to reach out to investors now. Case of Lifty.io | Lifty.io, Slava M. | | | | Lecture\ workshop | Promotion of web 3 startups in media | BeinCrypto, Daria | | | | Panel discussion | VCs and beyond in 2023/24 -How to find and effectively communicate with VCs? -Where to find business angels and how to convince them? -What is the right time to open an investment round? | Subsquid, Dmitry Zhelezov Tugrul Karakas, Partner at Polygon Labs Slise.xyz, Oleksii Sidorov Yury Shlaganov, serial founder Fractal, Ammar BeinCrypto, Daria | | | | Workshop | Getting ready for fundraising: documents, data room and managing relations with investors. | Databas3 & Exverse, Nikita Uriupin | | | | AMA | How to pitch in 1.5 minutes? | Slise.xyz, Oleksii Sidorov | | | | Workshop | Grants for web3 startups. How to select a good grant program and make a successful application? | ICP | | | | Lecture+AMA | How AWS supports fundraising with their acceleration and grant program | AWS, Alexandre Matsuo | | | | AMA | Getting marketing support through grant programs of blockchains | Avalanche, Matthew Schmenk | | | | Lecture & AMA | The value of incubators for web3 startups. The case of Mastercardās Start Path program. | Mastercard, Oliver Silvey | | | | Lecture & AMA | Acceleration programmes in web3. The case of Fractal accelerator | Fractal, Ammar | | | | AMA | The value of web3 events for fundraising | DoubleCloud, Anna Gracheva | | | | Lecture | Managing investor relations after a raise | Ammar & Artem, Fractal | | | | Workshop | Public speaking workshops | invited practitioners | | | | Workshop | Pitch deck design sessions | invited practitioners | | | | Workshop | Pitch training sessions | invited practitioners | | | 01.10 | | DEMO DAY | | | | 02.10 | | DEPARTURE | | |
speakers from above + mentors from Outlier Ventures, H.E.R. DAO, series A+ founders, W3B Lab, ICP Hub and many others